Gabriella Fonseca Ribeiro
Web Content Strategy
Social Media Consultancy
Get to Know Me
Web Content Strategy Driven by Data, SEO & Customer Experience
Hi! I'm Gabriella, your web strategist.
I love developing concepts for digital campaigns and inspiring people to explore their own business across social media and online channels.
Does it sound like a match? Then shout me a message.
- I am 26 years old
- I'm living in The Netherlands
- I was born in Brazil
- You can contact me at firstname.lastname@example.org
- I am available for Freelance jobs & consultancy
- Currently at International Office - Saxion University of Applied Sciences
How I can help you grow
I can translate organisational and user needs into digital strategy & create concrete action plans for a strategic use of social media and online tools.
While I can’t build all of your relationships for you, I will assist you to establish the best online channels for you and your market.
Social Media Management
Need help setting up and managing your social media profiles? I will talk to your community and provide them with relevant and engaging content.
Feeling lost among the social metrics jungle? We’ll be monitoring metrics that matter and determining success of social media use and online campaigns.
Some happy people
"You are the most convincing person I know if it comes to social media and innovation."
"Her knowledge about online strategy and analytical skills helped us to give Social Indicator the boost it needed."
"She is serious, motivated and she has both analytical and technical skills."
"She recently did some freelance work for us managed our social media feeds, and wow was I impressed."
"… thanks for doing an awesome job on the #GOGBOT social team!"
"Gabriella is very enthusiastic and ambitious with a solid knowledge of social media theory and strategy and bright ideas."
Things I Likeinternet, technology, movies, photography, cats, monkeys, travel, music, festivals, design, reddit, harry potter, marc jacobs, south park, TED talks, cappuccino
Tagsweb, social media, content creation, transmedia & crossmedia storytelling, communication, inbound marketing, internationalisation, sustainability, creativity, new media
Some Time Ago...Best ASP.NET and SQL Server project – Microsoft Students to Business 2010; Bronze Medal & Honourable Mention OBM/OBMEP 2005, 2006, 2007, 2008 (National Maths Olympic – Brazil)
Check My CV
+7 Years Delivering Web Projects
Social Media Strategy
Marketing & Communication
Adobe Creative Suite
Aug 2016 - Current
Digital MediaSaxion University of Applied Sciences, The Netherlands
Both strategist and executor: Designing and executing campaigns that integrate search, social media, web and email; Coordinating of all calendaring, measurement and strategy for social media working closely with partners and influencers; Educating the team and delivering effective digital initiatives.
Jul 2015 - Oct 2016
Online ManagerBOOST&Co, London, UK
Setting and building Boost&Co online strategy across various platforms; Developing brand awareness and generating leads; Improving the usability, design, content and conversion of the company website.
Apr 2013 - Jul 2015
Social Media & MarketingSaxion University of Applied Sciences, The Netherlands
Building, managing and growing Saxion’s international community by implementing social and new media strategy; Driving brand awareness, engagement and traffic to website and social media pages.
2011 - Current
Web & Social Media ConsultantEverywhere (!)
Strategic consulting for startups & SMBs in the fields of Web, SEO, Content Marketing and Social media; Brand development; Design, development and optimisation of websites; Website maintenance; Content creation; Community management; E-mail marketing; Analytics reporting.
Jr. Analyst and Developer - CapgeminiCapgemini, Brazil
Responsible for modelling, maintenance and developing web systems based on PHP; Maintenance on Asp and Asp.Net-C# projects; Analysis and development components for BMC Remedy using ITIL standard; Also responsible for maintenance of data bases based on MySql.
Web DeveloperVELP, Brazil
Responsible for modelling and developing web systems based on .Net; Development and implementation of routines and procedures in data bases based on MySql and SQL Server; Documentation of projects and database structure.
Bachelor’s degree in Art & Technology, A*/A+Saxion University of Applied Sciences, The Netherlands
Web Profile; Specialised in Social Media & Online Strategy. || Some courses: Crossmedia & Transmedia, Web Technology, Web Design, Social Psychology, Drawing, Production and Management, Advertising and Code, Alternative Advertising, Communication with Images, Media Analysis & Visual and Media Literacy, Branding & Brand Activation, Creativity and Brainstorming, Test Methodology, Photography, Illustrator, InDesign, Photoshop, Flash.
Bachelor's degree in Information SystemsPontifícia Universidade Católica de Minas Gerais, Brazil
Specialised in Technical and Organisational Aspects of IT || Some courses: Project Management, Management Principles, Web Marketing and E-commerce, Web Development, Statistics and Probability, UI Interface, Algorithms and development techniques, Differential and integral calculus, Data Bases, Computers and Society, Information System Projects, Optimisation of Computing Systems, Information Retrieving, Mathematics Principles for Computer Science.
- Digital Storytelling - University of Birmingham (UK, 2016)
- Why We Post: The Anthropology of Social Media - UCL (UK, 2016)
- Search Engine Optimisation & Paid Search - Fluency (UK, 2015)
- Personal Entrepreneurship – Connect Programme (Netherlands, 2014)
- Intercultural skills – Connect Programme (Netherlands, 2014)
- Microsoft Students to Business – Asp.Net Development (Brazil, 2010)
- CNPq Junior Scientific Initiation – Applied Mathematics – UFMG (Brazil, 2006-2009)
- Maintenance of microcomputers and LANs – SENAI CETEM (Brazil, 2009)
- Routines and administrative procedures – SENAI CETEM (Brazil, 2008)
- The Social Media Indicator 2: Towards a Software Tool for Measuring the Influence of Social Media (Informatik 2013) | Germany, Sept 2013
- DotNetNuke – Creating websites in .Net (.Net Magazine 97) | Brazil, Jul 2012
- Portuguese – mother tongue
- English – fluent
- Dutch – limited
- Spanish – limited