Here You Can

Gabriella Fonseca Ribeiro

Get to Know Me

Web Content Strategy Driven by Data, SEO & Customer Experience

Hi! I'm Gabriella, your web strategist.

I am fascinated by web's powerful basis for innovation, especially when it comes to connecting people.

 

I love developing concepts for digital campaigns and inspiring people to explore their own business across social media and online channels.

Does it sound like a match? Then shout me a message.

How I can help you grow

Web Strategy

Web Strategy

I can translate organisational and user needs into digital strategy & create concrete action plans for a strategic use of social media and online tools.

Consultancy

Consultancy

While I can’t build all of your relationships for you, I will assist you to establish the best online channels for you and your market.

Social Media Management

Social Media Management

Need help setting up and managing your social media profiles? I will talk to your community and provide them with relevant and engaging content.

Analytics

Analytics

Feeling lost among the social metrics jungle? We’ll be monitoring metrics that matter and determining success of social media use and online campaigns.

Some happy people

Fun Facts

Things I Like

Things I Like

internet, technology, movies, photography, cats, monkeys, travel, music, festivals, design, reddit, harry potter, marc jacobs, south park, TED talks, cappuccino
Tags

Tags

web, social media, content creation, transmedia & crossmedia storytelling, communication, inbound marketing, internationalisation, sustainability, creativity, new media
Some Time Ago...

Some Time Ago...

Best ASP.NET and SQL Server project – Microsoft Students to Business 2010; Bronze Medal & Honourable Mention OBM/OBMEP 2005, 2006, 2007, 2008 (National Maths Olympic – Brazil)

Certifications





Check My CV

+7 Years Delivering Web Projects

Specialties

Translating organisational strategy and user needs into online strategy
Translating organisational strategy and user needs into online strategy
Web content creation driven by SEO and customer experience
Web content creation driven by SEO and customer experience
Creating concrete action plans for a strategic use of social media and online channels
Creating concrete action plans for a strategic use of social media and online channels
Creating, monitoring and analysing social media use and digital campaigns
Creating, monitoring and analysing social media use and digital campaigns
Organising thoughts and ideas into a logical approach
Organising thoughts and ideas into a logical approach
Coordinating of (content) production & support teams
Coordinating of (content) production & support teams

Skills

Web Strategy

Social Media Strategy

SEO

PPC

Project Management

Marketing & Communication

Design

Web Development

Adobe Creative Suite

Experience

Aug 2016 - Current

Digital Media

Saxion University of Applied Sciences, The Netherlands

Both strategist and executor: Designing and executing campaigns that integrate search, social media, web and email; Coordinating of all calendaring, measurement and strategy for social media working closely with partners and influencers; Educating the team and delivering effective digital initiatives.

Jul 2015 - Oct 2016

Online Manager

BOOST&Co, London, UK

Setting and building Boost&Co online strategy across various platforms; Developing brand awareness and generating leads; Improving the usability, design, content and conversion of the company website.

Apr 2013 - Jul 2015

Social Media & Marketing

Saxion University of Applied Sciences, The Netherlands

Building, managing and growing Saxion’s international community by implementing social and new media strategy; Driving brand awareness, engagement and traffic to website and social media pages.

2011 - Current

Web & Social Media Consultant

Everywhere (!)

Strategic consulting for startups & SMBs in the fields of Web, SEO, Content Marketing and Social media; Brand development; Design, development and optimisation of websites; Website maintenance; Content creation; Community management; E-mail marketing; Analytics reporting.

2011

Jr. Analyst and Developer - Capgemini

Capgemini, Brazil

Responsible for modelling, maintenance and developing web systems based on PHP; Maintenance on Asp and Asp.Net-C# projects; Analysis and development components for BMC Remedy using ITIL standard; Also responsible for maintenance of data bases based on MySql.

2010

Web Developer

VELP, Brazil

Responsible for modelling and developing web systems based on .Net; Development and implementation of routines and procedures in data bases based on MySql and SQL Server; Documentation of projects and database structure.

Education

2014

Bachelor’s degree in Art & Technology, A*/A+

Saxion University of Applied Sciences, The Netherlands

Web Profile; Specialised in Social Media & Online Strategy. || Some courses: Crossmedia & Transmedia, Web Technology, Web Design, Social Psychology, Drawing, Production and Management, Advertising and Code, Alternative Advertising, Communication with Images, Media Analysis & Visual and Media Literacy, Branding & Brand Activation, Creativity and Brainstorming, Test Methodology, Photography, Illustrator, InDesign, Photoshop, Flash.

2012

Bachelor's degree in Information Systems

Pontifícia Universidade Católica de Minas Gerais, Brazil

Specialised in Technical and Organisational Aspects of IT || Some courses: Project Management, Management Principles, Web Marketing and E-commerce, Web Development, Statistics and Probability, UI Interface, Algorithms and development techniques, Differential and integral calculus, Data Bases, Computers and Society, Information System Projects, Optimisation of Computing Systems, Information Retrieving, Mathematics Principles for Computer Science.

Technical training

  • Digital Storytelling - University of Birmingham (UK, 2016)
  • Why We Post: The Anthropology of Social Media - UCL (UK, 2016)
  • Search Engine Optimisation & Paid Search - Fluency (UK, 2015)
  • Personal Entrepreneurship – Connect Programme (Netherlands, 2014)
  • Intercultural skills – Connect Programme (Netherlands, 2014)
  • Microsoft Students to Business – Asp.Net Development (Brazil, 2010)
  • CNPq Junior Scientific Initiation – Applied Mathematics – UFMG (Brazil, 2006-2009)
  • Maintenance of microcomputers and LANs – SENAI CETEM (Brazil, 2009)
  • Routines and administrative procedures – SENAI CETEM (Brazil, 2008)

Publications

  • The Social Media Indicator 2: Towards a Software Tool for  Measuring the Influence of Social Media (Informatik 2013) | Germany, Sept 2013
  • DotNetNuke – Creating websites in .Net (.Net  Magazine 97) | Brazil,  Jul 2012

Languages

  • Portuguese – mother tongue
  • English – fluent
  • Dutch – limited
  • Spanish – limited

See My Portfolio

A few things I created
Moustafa Palazli
Moustafa Palazli
Web
BOOST&Co
BOOST&Co
Digital Media
Gogbot Festival
Gogbot Festival
Social Media
LoveSteve
LoveSteve
Social Media
Social Indicator
Social Indicator
Others
The Social Media Indicator 2
The Social Media Indicator 2
Others
The Next 20 Minutes
The Next 20 Minutes
Digital Media
deZoep
deZoep
Others
Magellan & Mulloy
Magellan & Mulloy
Others
.NET Magazine – DotNetNuke
.NET Magazine – DotNetNuke
Others
Eu Faço Programas
Eu Faço Programas
Web
Web Development & Design
Web Development & Design
Web

Get in Touch

Let's Talk
hello@imgabi.com
Freelance Available